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Updated: Aug 2, 2024   |   Georgina Stockley

What is Zero Trust data protection?

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With the increasing frequency and sophistication of cyberattacks, protecting sensitive information from unauthorized access and breaches is increasingly critical. To complicate matters, businesses are storing more data than ever, making security and compliance an even greater need, regardless of business size. 

Traditional security models, which rely on perimeter defenses like firewalls and antivirus software, can’t keep up with these modern cyber threats. Zero Trust data protection is a new framework that verifies all requests, regardless of whether they come from inside or outside the organization. 

With the right systems in place, organizations can ensure data safety without compromising the user experience, all thanks to a Zero Trust security model. Let’s look at how Zero Trust data protection works and why it’s so beneficial. 

In this article: 

Un‎derstanding Zero Trust data protection

Digital illustration of big data or data moving through a network
Graphic by Brian Penny from Pixabay

‎Zero Trust data protection is an approach that doesn’t trust any entity—whether inside or outside of the trusted network—without verification. Instead of assuming all users and devices within an organization should have access, Zero Trust data protection continuously verifies identities and permissions. 

Zero Trust matters because insider threats, whether accidental or malicious, can compromise sensitive data. Plus, if an attacker breaches the perimeter of an allegedly trusted network, they can move laterally across the network and cause more damage.

There’s no such thing as a foolproof data protection plan. However, Zero Trust ensures fewer threats slip through the cracks, keeping organizations safer as they embrace remote work and cloud-based tools

Be‎nefits of Zero Trust data protection

Application code
Photo by Markus Spiske from Pexels

‎Zero Trust data protection is a more robust, holistic approach to securing sensitive information in even the most complex digital landscape. Zero Trust has many benefits, from improved compliance to better all-around protection. 

Better security

The Zero Trust principle of “never trust, always verify” authenticates every request, minimizing the odds of unauthorized access. Organizations can prevent data breaches and protect sensitive information from malicious actors by continuously monitoring and verifying users and devices.

Strict compliance

Data breaches harm your organization’s reputation and put you at risk of regulatory penalties. Fortunately, strict Zero Trust access controls, continuous monitoring, and robust encryption ensure your organization meets (or exceeds) industry regulations. It’s the best way to pass audits with flying colors and prevent the immense fines that come with data breaches

Organizational flexibility

The Zero Trust data protection model works well regardless of your organization’s size or complexity. This scalable approach benefits on-premises, hybrid, and cloud setups. If you plan to grow your business in the future, a Zero Trust approach is flexible enough to keep up with changing technology needs. 

Greater visibility and control

Zero Trust dashboards provide better visibility, including real-time monitoring and insights. These dashboards monitor access requests and user activities, providing timely insights into how users access and mobilize your data. They also make it easier to detect anomalies quickly, helping you mitigate potential damage. 

3 ‎critical stages of the Zero Trust security model for comprehensive data protection

The Zero Trust security model encompasses three critical stages to ensure comprehensive data protection:

  • Data resiliency: The first stage, data resiliency, focuses on encrypting all data and maintaining immutable copies to enhance protection and facilitate recovery in case of disasters or attacks.
  • Data access: The second stage, data access, implements stringent control measures through multifactor authentication and granular role-based access controls, effectively managing who can access or modify organizational data and networks.
  • Detection and analytics: The final stage, detection and analytics, involves continuous monitoring and analysis of data to identify potential attacks and compromised workloads. This stage often leverages AI and machine learning models to gather intelligence about data and anticipate ransomware attacks or insider threats.

By implementing these three stages, organizations can create a robust Zero Trust framework that significantly enhances their overall data security posture.

Pr‎inciples and strategies for implementing Zero Trust data protection

Graphic of a laptop, bullseye, and magnifying glass representing data protection
Graphic by Merhan Saeed from Pixabay

‎Implementing Zero Trust data protection requires establishing granular data access policies that follow the principle of least privilege, granting only necessary access and entitlements. These policies should be enforced consistently across all data types, whether structured or unstructured, at rest or in motion, and regardless of network location. It's crucial to consider the context of access requests, differentiating between user and application access, and adjusting permissions accordingly.

Automation plays a key role in policy enforcement and logging, significantly reducing the time and cost associated with policy development and maintenance. This approach also facilitates easier identification of potential malicious activities.

By adhering to these principles, organizations can ensure that data remains secure by default, with access granted only when sufficient conditions are met, thus creating a robust Zero Trust data protection framework.

Wh‎y Zero Trust is crucial in modern cybersecurity‎

A Zero Trust approach balances users’ expectations for remote access and organizations’ security needs. While you should never assume you’re breach-proof, implementing Zero Trust can significantly reduce the risk of data loss and unauthorized access, support compliance, and even improve long-term resilience. 

Implementing Zero Trust data protection can be challenging if you’re used to reactive cybersecurity models. However, the right technology can streamline the process of implementing and managing Zero Trust architecture.

The Reveal Platform by Next is a cloud-native, multi-tenant data loss prevention (DLP) platform delivering machine learning on the endpoint to identify and categorize data at the point of risk. Offering fast deployment, flexibility, and immediate visibility, Reveal begins baselining activity at deployment and leverages behavioral analytics to define typical behavior and identify anomalies.

Reveal's non-intrusive, system-aware, self-auditing agent integrates seamlessly with your existing business systems and workflows. The platform enforces your organization's data handling policies and offers real-time user training at the point of risk to enhance security awareness among your workforce. Request a demo today to discover how Reveal supports Zero Trust in the realm of data protection.

Fr‎equently asked questions

How does Zero Trust data protection handle remote work and BYOD (Bring Your Own Device) policies?

Zero Trust is well-suited for BYOD policies. It continuously verifies user identities and devices, ensuring only authorized users can access corporate resources, regardless of location. This approach protects data even when employees use personal devices or work from a different location. 

How does Zero Trust data protection improve incident response and recovery?

Zero Trust improves response times by giving organizations greater visibility and control over data access. Continuous monitoring and real-time analytics detect anomalies and potential threats quickly.

With timely data, security teams can respond more rapidly to these threats and minimize the impact of security incidents. Zero Trust data protection also gives organizations more granular access controls and segmentation, making post-incident recovery more manageable. 

What are some common misconceptions about Zero Trust data protection?

People think Zero Trust data protection requires completely overhauling your existing security infrastructure, but that isn’t necessarily true. Zero Trust does require making some changes, but most solutions can integrate with existing systems incrementally. Some people also have concerns that Zero Trust hurts user productivity, but it won’t disrupt workflows with the proper setup.

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